Professional Experience

Senior Graphic Designer
Rockwell Automation, (2023 - Present)
Specialized in redefining brand language for Plex ensuring a cohesive visual identity across various touchpoints on account of the brand's recent takeover via Rockwell Automation. My expertise extends to crafting impactful social media campaigns that elevate brand presence and engage target audiences effectively. I have also excelled in creating dynamic and visually appealing motion graphics for blog content, enhancing storytelling and user engagement.

Visual Designer and Illustrator
Archslate (Hiring platform based in US), (2020 - 2021)
Created info-graphic visuals for Archslate’s website interface that included researching and understanding the user journey and key highlights of the website. Designed in softwares that allow remote collaborations such as Figma, Adobe XD. Produced social media posts, illustrations and advertising collaterals for the brand.

Senior Graphic Designer
Cognizant Technology and Solutions, (2018 - 2021)
Worked in various UI/UX, space design, illustration and branding projects. Created deliverables for print (wall graphics, posters, packaging) and digital collaterals (web design, app design, e-mailers, pitch decks). Developed systems and brand-guidelines and collaborated with brands like John Deere, Abbvie, Salesforce etc. Made use of softwares like Illustrator, Photoshop, Adobe XD, Figma, Microsoft Powerpoint.

Junior Graphic Designer
Therefore Design, (2017 - 2017)
Worked on food packaging design and branding projects. Designed visual language and
produced production ready collaterals for festive, seasonal products in the food industry for brands like Baskin Robbins, Haldirams, Vadilal. Created promotional motion graphic videos, advertising posters billboards and booklets.

Intern Graphic Designer and Illustrator
Studio Vitamin | D, (2016 - 2016 )
Worked on projects involving extensive research and created intricate vector illustrations.Learned working efficiently in design softwares, managing design systems and developed sketching skills.

Graphic Designer and Illustrator
KitGenie (Merchandise Design), (2017)
Designed quirky T-shirt graphics and illustrations that follow pop culture trends which included extensive target market research. Created branding co-laterals such as promotional event merchandise, packaging, corporate gifting solutions, social media posts/campaigns for the brand.

For more info reach out to me at hello@rasikadesign.com